Is Article Spinning A Long Term Marketing Strategy?
The reason so many marketers have turned to article spinning is the result of Google’s duplicate content filters and the hype that promotes article spinning as a way to use existing articles in a way that bypasses these filters. However as this article will explain it is doubtful if you will beat duplicate content filters and may even be guilty of creating link spam. Either way it is not an online marketing strategy that will produce any long term benefits, actually the exact opposite is more likely to be closer to the truth.
Are You A Spammer?
The way article spinning software works is to paraphrase existing articles in an attempt to fool search engines into thinking they are original. However, Google’s sophisticated duplicate content filters may be thwarting those attempts as the article ‘Can Article Spinning Beat Google’s Duplicate Content Filters’ points out. Furthermore, even though you spin your own articles you may still be viewed by search engines as trying to game their algorithms, that is to say, you me be seen as a spammer.
Article spinning does not create unique content it simply paraphrases existing content. Nor is it creating useful content for the benefit of the reader, anyone reading 10 spun articles will learn no more than reading just one. Its sole purpose is to pander to search engine algorithms without consideration of the needs or wants of the reader. This is the textbook definition of spam and many people who use article spinning software are aware of this. However even if you are blissfully unaware could still find yourself participating in a marketing strategy that could identify you as a spammer.
Common Sense
The long term benefits of writing unique content that addresses the needs and concerns of your customers is far more beneficial than regurgitating and paraphrasing the same document time and time again. You don’t need to be a rocket scientist or a experienced internet marketer to understand this logic, all that is needed is a smidgen of common sense.
So if you are interested in the long term future of your website simply forget about article spinning and write unique content that your readers and customers will find useful.
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